Over the last decade melanoma skin cancer incidence rates have increased by almost two-fifths (38%), and over 16,000 new cases are diagnosed every year according to Cancer Research UK.
It is hoped that the speed which Bupa customers can now get moles and marks checked by a dermatologist using the new service will encourage more people to come forward and get help with any concerns.
Dr Luke James, medical director of Bupa Global & UK, said: “If detected early enough skin cancer is easily treated and survival rates are high. However, diagnosis and treatment of skin cancers are often delayed because people are aren’t confident identifying the symptoms or are concerned about wasting the doctors time. This has been more telling during the pandemic.
“Most moles are harmless and they’re usually nothing to worry about, but it’s important to get any unusual changes to the skin checked out as it could be a sign of something more serious. Our new remote skin assessment service allows fast access to medical support and treatment for a diagnosis, or offers peace of mind that the symptoms are not cancer.”
Bupa customers who are worried about a mole or skin lesion can call the Cancer Direct Access service to discuss their symptoms without the need for a GP referral. If the new remote skin assessment service is suitable, by the next working day customers will receive a kit which includes a smart phone and a dermatoscopic lens to take high-resolution photos of moles or lesions.
Once a customer uploads the photos to an app on the phone, a dermatologist will review them alongside their medical history. If there’s nothing to worry about, they will be sent a report within 24 hours. If further investigation is needed, an advisor contacts the customer to discuss next steps. Bupa will then help arrange an onward referral to a specialist.
Alex Perry, CEO of Bupa UK Insurance, said: “The biggest thing that makes the difference in cancer treatment is detecting and treating it early. Worryingly, at the height of the crisis fewer people were coming forward with signs and symptoms that might be cancer. Our remote skin assessment and Cancer Direct Access services help to remove any potential barriers, reducing the time between detection, diagnosis and treatment.”
