Watch ‘See Yourself’ shorts at www.BOTOXCosmetic.com and @BotoxCosmetic on social.
Allergan Aesthetics is launching ‘See Yourself’, a new campaign featuring documentary-style shorts that tell the stories of real Botox Cosmetic patients.
“This campaign is just the beginning, our goal is that through authentic storytelling, people will connect with the brand and we can continue to foster a supportive, open, and inclusive space that is free from judgement about aesthetic treatment decisions,” says Carrie Strom, Senior Vice President, AbbVie and President, Global Allergan Aesthetics, in a news release.
The series of documentary shorts will be released across digital, social, and broadcast platforms throughout 2021. The shorts were directed by documentarian and storyteller Errol Morris, who was inspired by the complexity of self-image. Using a mirror and a simple question, “how do you see yourself?”, Morris unlocks a wide range of emotions from people.
The documentary-style shorts introduce viewers to individuals like Stephen, a makeup artist who after a life-changing event felt it was time to do something for himself. Other stories include those of Chi-Lan and Monique, who after spending time caring for others decided it is now time to focus on themselves.
“These shorts are true to what I see daily in my practice. Yes, people come to me seeking treatment with Botox Cosmetic, but there is so much more behind why they are in my office,” says Michelle Henry, MD, a New York City-based dermatologist. “I have the opportunity to meet some of the most amazing people and I get to hear their stories while they’re sitting in the treatment room. Each story is unique. Many stories are touching while others make me smile; however, the commonality between them all is the fact that seeking out treatment with Botox Cosmetic is something people choose to for themselves. I see myself, my patients, my friends and my family in this campaign.”
Watch ‘See Yourself’ shorts at www.BOTOXCosmetic.com and @BotoxCosmetic on social. New stories and content will be unveiled throughout the year.
Interested patients can share their real stories with #SeeYourself.