Pharmaceutical company IBSA Derma has won the Press, Outdoor and Promotion Key Award 2021 in the ‘Media Relations and Brand Storytelling’ category.
The company won the award with its ‘Me as a Masterpiece’ campaign, which started from the idea that beauty does not belong to preconceived standards. The photographic exhibition presented images without traces of modifications or filters, with the goal to show the four campaign protagonists feeling themselves in their beauty, explains IBSA Derma.
The campaign was assessed on the originality of the idea, the effectiveness onto the target market, and the achievement of the objectives. The campaign was presented to 32 judges and was staged at the National Museum of Science and Technology Leonardo da Vinci in Milian. The campaign was broadcast both online and offline in international magazines such as Vogue.
Marketing and communication manager of the Dermoaesthetics Division at IBSA Italia, Maria Bisogni, commented, “We are very proud of this project and the very important recognition received. From the beginning, the goal has been to put women and their essence at the core, with the hope of sparking a desire to rediscover and enhance own’s uniqueness. This is what makes each of us a true masterpiece.”