Experts predict more gender-inclusive beauty and an increase in men seeking aesthetic treatments, among other rising trends.
Consumer interest in medical aesthetics continues to rise, with the number of dermal filler treatments worldwide growing by almost two million between 2017 and 2020, according to Allergan Aesthetics’ ‘The Future of Aesthetics’ global trends report.
In addition, the report found that physicians around the world are now catering to an increasingly diverse patient population spanning different ages, races and genders.
Commissioned by Allergan Aesthetics and independently developed by specialist trend forecasting agency Wunderman Thompson Intelligence, the report aims to help the industry understand the developments driving today’s aesthetics market, and to highlight the key trends that may shape it in the years ahead.
“The Future of Aesthetics global trends report, helps us to understand what is driving aesthetics today and what will shape the aesthetics industry of tomorrow,” says Carrie Strom, SVP, AbbVie and President, Global Allergan Aesthetics, in a news release. “The report builds on our 2019 research – Allergan 360° Aesthetics Report – about evolving global beauty perceptions and priorities and reaffirms our commitment to innovative science and the future growth of the market. The input we received from practitioners and consumers provides a unique view of what tomorrow may hold for aesthetics. It’s an exciting time to be in this industry and we are thankful to our partners who participated in this important study.”
The new report was released at a virtual event for media and industry. Report co-contributor Dr Jonquille Chantrey, UK, talked delegates through the drivers behind today’s behaviour change: Beauty Empowerment, Untabooing Treatments, Aesthetics-Fluency and a desire to move Back to Nature and then gave an overview of the 10 major trends identified in the report as most likely to impact medical aesthetics practice in the coming five years. This list includes gender-inclusive beauty, diverse individuality, and an increase in men seeking aesthetic treatments.
(See the full list here: https://global.allerganaesthetics.com/.)
“This report will enable us to understand the patients of tomorrow and implement practical changes that appeal to them,” says Dr Chantrey.
‘The Future of Aesthetics’ global trends report was validated via interviews with 15 world leading aesthetics practitioners from 13 trend-led countries between May and September 2021. It is informed by research and analysis across consumer and business media, social listening data, and market research from around the globe.
To receive a copy when it goes live in your country or for more information on the trends identified and about Allergan Aesthetics, please visit https://global.allerganaesthetics.com/.
