With its new “Switch Your Tox and Love Evolus Forever” campaign, Evolus Inc. is encouraging consumers to try its flagship neurotoxin product, Jeuveau® (prabotulinumtoxinA-xvfs). As part of the promotion, participating injectors get discount vouchers totaling $160 for two consecutive treatments for new Jeuveau® patients, with the goal of increasing adoption among customers and consumers.
Evolus practices can begin participating in the program through the company’s digital app platform, and consumers can enroll beginning September 1 at participating locations. In addition to the consumer discount vouchers, Evolus practices that purchase specified quantities of Jeuveau® can receive product discounts, exclusive in-office events and co-branded marketing incentives, including streaming television advertisements and digital ads with a direct call to action to book appointments using a smartphone and QR code.
“We are thrilled to announce the launch of our largest-ever consumer engagement program, which challenges patients to try Jeuveau® and find out how it compares,” says David Moatazedi, President and CEO of Evolus. “At Evolus, our success is fueled by an unconventional approach to medical aesthetics coupled with our unique cash pay business model. Our ‘Switch Your Tox and Love Evolus Forever’ program is designed to expand adoption and increase market share of Jeuveau® by providing our customers with the tools and incentives needed to engage new patients. We are confident that after two treatments, consumers will see and feel the benefits of Jeuveau® and will make the switch.”
