Allergan Aesthetics is unveiling the 25 real patients – of all forms, genders, ethnicities and backgrounds – who were selected to participate in the campaign.
Allergan Aesthetics is unveiling the 25 real patients – of all forms, genders, ethnicities and backgrounds – who were selected to participate in the latest iteration of the BOTOX Cosmetic ‘See Yourself’ campaign.
After receiving nearly 20,000 submissions to its first-ever open casting call, BOTOX Cosmetic is creating a content series that captures inspiring and intimate accounts of people speaking candidly about how they see themselves and their motivation for being treated with with BOTOX Cosmetic.
“We were thrilled by the huge influx of responses we received to our open casting call in January of this year,” says Carrie Strom, Senior Vice President, AbbVie and President, Global Allergan Aesthetics, in a news release. “It was moving to see how BOTOX® Cosmetic continues to impact so many lives across the country. Our mission continues to be rooted in showing up authentically, sharing candid, sincere stories and content highlighting our real patients’ reasons for getting treated and how they feel about treatment. At a time when people want transparency and honesty, we are giving them just that, real patients with real results.”
The newly released content includes testimonial footage, before-and-after treatment, behind- the-scenes footage, self-filmed treatment diaries, a new before & after series for YouTube and social first reels. The videos provide candid interviews with the cast members — one before their BOTOX Cosmetic treatment and a second interview 30 days post-treatment.
“I am so happy BOTOX Cosmetic is helping to pull back the curtain on what the treatment experience is really like and answering key questions so many of my patients have,” says Sherly Soleiman, MD. “The reality is my patients don’t want to see more models staring into the camera while striking a posh pose. They want to see people they can fully relate to because they have similar challenges, desires and hopes in life. I choose BOTOX Cosmetic because I believe in the product, the level of scientific rigor behind it and the results it delivers. This campaign gives me yet another reason to continue to choose BOTOX Cosmetic for myself and my patients.”
In addition to sharing their stories, the cast answered the 10 most common questions about BOTOX Cosmetic that people search online in a special content series that will appear online.
Watch ‘See Yourself’ at www.BOTOXCosmetic.com, @BotoxCosmetic on social and on the brand’s YouTube channel. New stories and content continue to unveil throughout the year. To learn more about BOTOX® Cosmetic or to find a provider, please visit www.BOTOXCosmetic.com.
