The aesthetics industry globally is expected to continue growing, reaching a USD 15.8 billion value by 2028, according to a report by Exactide Consultancy. The huge demand for new aesthetic products and procedures means the expectations for industry professionals are growing. In our latest blog, our aesthetics experts reveal the top five in-demand skills needed for commercial professionals to drive revenue and thrive professionally.
- Comprehensive Knowledge of Products and Their Unique Selling Points
Each year key industry players invest in research and development to bring novel treatments, devices, and skincare products to the market. These include injectables (such as dermal fillers and neuromodulators), laser and light-based devices, body contouring devices, skincare formulations, and more. Following the latest trends from a product perspective including specific USPs, combined with knowledge of emerging technologies, treatment techniques, regulatory guidelines, and the competitive landscape is essential for thriving in the industry. By having these, commercially focused professionals can confidently tailor their strategy and position their offerings as cutting-edge solutions.
- Adoption of Hybrid Marketing Strategies
Following the pandemic and the increased interest in aesthetics, hybrid marketing strategies including DTC, B2B2C and B2B have been implemented, meaning key players support clinics and healthcare professionals with their marketing activities to drive the usage of their product portfolios. The changing consumer focus on wellness, beauty, and graceful ageing gradually leads to heightened recognition and acceptance of aesthetics, meaning commercial professionals should be comfortable implementing hybrid strategies to enhance their reach to consumers and drive effectiveness.
3. Thriving in a Fast-Paced Environment
A recent medical aesthetics survey reveals the aesthetics business is moving faster than other sectors, with over 53% of respondents considering a non-invasive treatment in 2023. The growing demand means commercial professionals must thrive well under pressure. This includes having excellent time management skills, prioritizing tasks, and maintaining a high level of productivity. The ability to identify market opportunities, conduct market research, analyse competition, and make quick but adequate decisions related to pricing, product positioning, and market entry are also key.
4. Being Launch-Mode-Ready
The aesthetics industry is famous for its frequent product launches driven by the changing consumer needs. To stay competitive commercial professionals must be launch-mode ready, meaning they can quickly align business objectives and tailor the overall commercial strategy. This requires a proactive approach to learning, staying updated on industry developments, and being prepared to educate clients about the latest advancements. Commercial professionals who are launch-mode ready can capitalize on early adopters, generate excitement, and drive sales for new products or services.
5. Relationship Building
The ability to build and nurture relationships is a critical skill for commercial professionals working in aesthetics. They need to establish strong connections with healthcare providers, clinic managers, and industry influencers. By cultivating these relationships, they can gain trust, generate leads, and foster collaborations. Attending industry events, conferences, and professional associations can further expand their network and provide valuable insights into emerging trends and opportunities.
Identifying candidates with the right skill set is essential to stay competitive in the fast-paced world of medical aesthetics. If you ever struggle to find the professionals that will complete our team, get in touch with Guided Solution. https://www.guidedsolutions.co.uk/executive-recruitment/Contact
Since 2000, we have been helping the most innovative Medical Device companies identify and recruit the finest medical device talent in the market with more than 9000 successful placements with over 500 companies in over 40 countries. Whether you have a priority hire which requires immediate attention, or you are exploring the idea of adding to your team and would like some advice, contact us and we will guide you through the hiring journey.
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