“Strong tailwinds behind the aesthetics market” was part of the impetus for two prominent growth equity firms to form a strategic partnership with aesthetics device company Powered By MRP, according to a press release.
The Series A investment by Aries Capital Partners and Swell Collective marks a pivotal moment in Powered By MRP’s growth trajectory as it brings together unparalleled expertise and resources to accelerate the company’s expansion plans and market presence, the release said.
“We became interested in MRP when we learned of the strong tailwinds behind the aesthetics market,” said Alex Daines, Principal at Swell Collective. “When we met Scott [Carson, the Founder and CEO] and the rest of the Powered By MRP team, we quickly realized the amazing potential of the business. With strong foundations already in place, this growth capital will help fuel Powered By MRP to be a dominant player in the aesthetics industry, while continuing to provide best-in-class service to the physicians and clinicians it serves.”
The Swell Collective team has “extensive experience investing in high-growth companies and understands deeply the nexus of consumer experience and technology,” the release says, adding that “their strong track record and operating background makes them an ideal partner for the next stage of growth for Powered By MRP.” Meanwhile, the release says Aries Capital Partners brings “decades of experience in identifying and nurturing high-growth companies,” and that their “commitment to fostering innovation and driving operational excellence aligns seamlessly with Powered By MRP’s mission to revolutionize the aesthetics device industry.”
“The aesthetic device market has undergone dramatic transformation in the last five years and will continue to evolve quickly in how these devices are marketed and serviced,” said Jason Reading, Partner at Aries Capital Partners. “To meet this challenge, Scott Carson … has assembled a world-class team and a vision on how to better service the needs of both end-users and manufacturers of aesthetic laser devices. He has the clinician and business owner in mind and wants to make the process of buying, selling, and servicing devices transparent to the end-user. We are excited to partner with Scott and his team to make his vision a reality.”
Since its founding in 2015, Powered By MRP has earned global recognition for its technology-driven platform. The company offers a vertically-integrated e-commerce platform that empowers aesthetic providers with consultative customer service and GPO-level pricing. It is the largest reseller of new and pre-owned energy-based aesthetic and surgical devices worldwide, according to the release
“As a data-rich aesthetics device company, this partnership is a testament to our innovation and dedication to excellence,” Carson said. “Now, being partially owned by two of the most prestigious growth equity firms in the country, we’re poised for even greater care to the physicians, clinicians and administrators we serve. I am proud of the entire MRP team that even in this very difficult equity market, MRP raised capital well above the median for a Series A, affirming our position as a leader in the industry and setting a new standard for growth and innovation.”
The release says Powered By MRP is actively planning to expand its facilities in key locations, including Salt Lake City and the Mid-Atlantic region. “The capital raised enables us to expand our capabilities to better serve our customers and drive innovation and ultimately the cost of healthcare to all patients,” Carson concluded.
