Aesthetic device company Cutera has unveiled its new Transport for London (TFL) direct-to-consumer advertising campaign.
The company explains that the campaign aims to support its radiofrequency (RF) microneedling treatment – Secret by Cutera.
The campaign went live on June 19 and will run for another two weeks across the London Underground network with more than 30 million commuters expected to see the adverts across some of London’s busiest tube stations, including Oxford Street, Euston and more.
Cutera has also announced the launch of its new patient-facing website, designed specifically to drive more traffic to their Secret by Cutera providers across the UK & Ireland.
Sam Keene, marketing manager at Cutera, said, “We have been blown away by the monumental success of our Secret by Cutera RF microneedling brand since its UK launch in 2020, with more and more clinics choosing to introduce this premier technology for their practice. The London Underground sees commuters from all over the country, and we feel many of them represent a typical Secret by Cutera patient profile, particularly as we look to expand its appeal from not only a typical antiageing, 45+ demographic but to a slightly younger, ‘prejuvenation’ profile.”
